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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124
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Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. Starting my career as a woman in software engineering. Sprout Social’s engineering culture.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. But, as I progressed, I realized a pattern. So, I ventured out to find more research methods to address this issue. Let’s dive in.

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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Social

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104
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How Social Data Can Help You Develop Buyer Personas

Oktopost

In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Click To Tweet.

Data 131