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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 126
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How to Uncover Meaningful Social Data

Convince & Convert

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Image via BigStockPhoto.com. Interesting as a concept, but does it really exist? 71 percent — a pale shadow of the conversion rates for email and search.

Data 146
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45 of the Best Social Media Analytics Tools

agora pulse

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179
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How to create a complaint management system to protect your brand reputation

Sprout Social

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Set benchmarks Once you start collecting and analyzing complaint management data, create benchmarks to track your team’s efforts and set goals for improvement.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235
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10 best influencer marketing tools you need in 2022

Sprout Social

This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Find potential influencers with existing customer data.

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Leveraging 4 Key Types of PR Data

Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Guest post by Leta Soza AirPR.

Types 40