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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265
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The End of the Web Consulting as We Know It

Freelance Social Media

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. I was amazed at how easily it was to set up the tests and how profound the initial data was.

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

All of this data that is posted is changing everyday – so most of today’s updates won’t be relevant tomorrow. A real time search engine allows you to scour all of this data to see what’s being said right now about any given topic. And for a bonus : SEOmoz is conducting a search engine marketing survey.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

gov20 , internet , offline , online , opengov , pew , research , social media , survey , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery. Social media in a nutshell: data-driven solutions that encourage participation and enhance customer service. But you already knew that, right??

Gov 2.0 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.