Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. Thanks Jay.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. link] martin s.

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Social Media Radian6 Strategy SM2 155

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Once you’re done reading, or even before you start reading, make sure you download the WOMMA Metrics Guidebook. The challenge is keeping up with all of this data flowing in and bringing it all together to analyze our overall online impact.

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Social Media Case Study Marketing Study 153

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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Social Media Marketing Consultant Communities 163

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely).

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Social Media Strategy Consultant RSS 119

Convince & Convert

MARCH 18, 2016

All the research says that 70% of marketers are creating more content this year than ever before. And all of that contact data gets passed directly to your marketing automation platform. Video content, whether it’s YouTube or Vimeo, or you’re using something more metrics-driven, like Vidyard or Wistia or even Brightcove.

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Marketing Content eBook Joomla 60

Convince & Convert

AUGUST 31, 2010

In a face to face setting, a human digests info so rapidly and changes the style or substance based on the new data. Here’s a different spin on conversations with some research about the effectiveness of online conversations. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics.

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Social Media Strategy Automotive SEO 128

Convince & Convert

MARCH 16, 2010

But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. A new Pew Research study shows only 8% of U.S. Since then,023% of all Tweets include location data, according to Sysomos. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Social Media Strategery

FEBRUARY 15, 2009

You do not work in a place that just can’t just use social media because your data is too sensitive. This is why it’s critical to link social media and social media metrics to existing strategies and objectives. This is because research is always being done to create better Superocean with faster movement.

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Gov 2.0 Social Media Web 2.0 Policies 134

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. And then, if you do solve someone’s problem via Twitter, how do you capture that data? Metrics Integration Due to its online nature, social media is inherently measurable. The area of “metrics integration&# is especially interesting.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. The 2008 Social Media Network Analysis Report : Brian Chappell reveals geographic, demographic, and traffic data for a whole lot of social media sites.

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SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with.

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Social CRM Twitter B2B CoTweet 145