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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program.

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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. People love shopping on their phones.

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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. This is a common collection method for online retailers.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

Three Steps to Monetizing Your Data through Customer Intelligence. For a retail company, this might be a segmentation strategy based on customer transactions such as value, frequency, and recency of purchase. This in turn helps you understand the attributes needed and the data you need to collect.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Later, retailers adopted Black Friday. By offering a limited-time discount or exclusive access to sale items, customers will feel compelled to take advantage of your Black Friday deals before they disappear. Who doesn’t love receiving discounts and deals in their inbox every day? Email marketing campaign.

Strategy 101
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5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

A Special is a kind of foursquare offer, which could be a discount or a give ways to encourage customers to engage with the brand through foursquare. Here are a few of the most successful types of offers: A discount with purchase (something like, ‘get 20% any orders over $10′). It’s a great way to increase sales.