Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? Holy Crap Batman – if this is any indication – marketers are standing on the beach that is about to be hit with a tidal wave of data! Share it on StumbleUpon. Tweet This!

Data 100

Data StumbleUpon Patterns Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share it on StumbleUpon.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Share it on StumbleUpon. So here is my take …. Share this on Facebook. Share this on Reddit.

B2B 198

B2B Social Media Marketing Survey 198

Bill Hartzer

JUNE 7, 2010

This also includes a way to export the data into a file that you can open up in a spreadsheet, like Microsoft Excel. This may not seem like a big change to you, but for webmasters and online marketers like myself, who frequently deals with more than 1000 links to any given web site, this is a big deal. Share it on StumbleUpon.

Google 120

Google Data Tools Domain Name 120

Buzz Marketing for Technology

SEPTEMBER 29, 2010

I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Many listening engines provide you with “streams” of data which is great. Share it on StumbleUpon. Share this on del.icio.us. Stumble upon something good? Share this on Reddit.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

APRIL 6, 2010

Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Share it on StumbleUpon. Tweet This!

Platform 224

Platform Facebook CPM CPC 224

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). Well, almost. – Value Drivers.

Research 113

Research Report Cymfony Social Media 113

Bill Hartzer

DECEMBER 6, 2010

Looking for a free way to manage your business profile data? Better yet, Would you want to distribute that data for free to online and mobile directory publishers? Would you like to add your business profile data for free? Locationary is the global clearinghouse for local data. Share it on StumbleUpon.

Directory 98

Directory Mobile Publishing Data 98

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). Share it on StumbleUpon. Why is Google Scared and What it means for B2B Marketing!

iPhone 218

iPhone Brands Apple Microsoft 218

Bill Hartzer

DECEMBER 16, 2010

Every month about this time comScore releases the search engine rankings data, and I report it here. Google Sites led the explicit core search market in November with 66.2 It actually looks like Google’s sites are going up in market share. explicit core search market in November with 66.2 Share it on StumbleUpon.

Engineering 96

Engineering comScore Yahoo Microsoft 96

Bill Hartzer

JULY 22, 2010

Manipulate and analyze data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audience. Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Share it on StumbleUpon. Subscribe to the comments for this post? Tweet This!

Engineering 98

Engineering Advertising Marketing Insurance 98

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). rants, and funny posts about the search marketing industry in general. Well, unfortunately, your reading list has just lengthened.

Marketing 100

Marketing StumbleUpon MySpace Yahoo 100

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 100

Engineering Marketing Skills Analysis 100

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124

Analytics Google StumbleUpon Digg 124

Idaconcpts

MARCH 5, 2011

Google has specifically said that data from its “Personal blocklist” app is not factored into the algorithm changes. James Barry covers Internet marketing and related topics for Wolf21.com Share it on StumbleUpon. com – a full service, Toronto-based search engine optimization firm. Tweet This! Share this on Facebook.

Google 146

Google Content Technorati SEO 146

Webbiquity SMM

JANUARY 14, 2011

Selecting tactics based on perceptions and opinions rather than data. It can fundamentally change the way companies market their products and communicate with customers. Share it on StumbleUpon. Oafish attempts to treat social networks like just another one-way promotional channel. And it will for many businesses. Tweet This!

Social Media 167

Social Media How To Technorati StumbleUpon 167

Bill Hartzer

MARCH 18, 2009

I did a search for “search engine optimization&# on TwitterJobSearch, and found that there were 3164 SEO jobs posted right now on Twitter: TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Share it on StumbleUpon. Tags: Search Engine Marketing Jobs.

Twitter 126

Twitter Digg Engineering Technorati 126

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 103

Platform Sentiment Press Release Technorati 103

Bill Hartzer

NOVEMBER 30, 2009

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM). Share it on StumbleUpon.

Small Business 101

Small Business Report Social Media Survey 101

Idaconcpts

MARCH 26, 2011

With a rumored market valuation of about $25 billion and a possible IPO, how would it be possible that Groupon’s revenue is falling at home? According to data gathered by TechCrunch’s Erick Schonfeld, Groupon’s U.S. Share it on StumbleUpon. Did you just read that headline, right? Here are 3 potential reasons.

Technorati 133

Technorati Yahoo StumbleUpon Digg 133

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Why use Digg or StumbleUpon or Delicious, when the people we care about already share with us the content they appreciate via status updates that include links? How about you?

Social Media 151

Social Media Facebook Delicious Social Bookmarking 151

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. MrBabyMan , Digg’s top user, was an unknown once. Let’s take a look at the similarities.

Social Media 221

Social Media Marketing Digg Consultant 221

Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Idaconcpts

DECEMBER 16, 2010

Significantly, while steadily rising media use amongst younger demographics has been a fixed reality of the marketing landscape for some time, “the Forrester’s survey shows that this is the first year that people in older age groups are also doing so.”. Share it on StumbleUpon. Subscribe to the comments for this post? Tweet This!

Survey 132

Survey Technorati StumbleUpon Digg 132

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MAY 26, 2010

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. Share it on StumbleUpon. Related posts: Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place Are you a loyal visitor? Subscribe to the comments for this post?

Brands 114

Brands Klout Reputation Digg 114

The Marketing Blog

FEBRUARY 6, 2010

The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Saying It Social

APRIL 21, 2010

link] Note: None of your data is shared with the site when you view social plugins. Social plugins pull information directly from Facebook and the site has no access to the data being displayed to you. Live Stream The Live Stream plugin lets your users share activity and comments in real-time as they interact during a live event.

MySpace 132

MySpace StumbleUpon Digg Reddit 132

Idaconcpts

JANUARY 26, 2011

The current marketing campaign from Xerox is very effective because it’s built on a simple business insight: In any given day how much time do we really spend on our core business? A digital document management expert could provide an integrated solution spanning digitization, data capture and processing. Share it on StumbleUpon.

Applications 130

Applications Technorati System StumbleUpon 130

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

The Marketing Blog

FEBRUARY 20, 2008

10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience. The process of ‘Conducting Survey’ and ‘Collecting Data’ are merged together.

Google 100

Google Web 2.0 Startup Survey 100

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. However, by and large there is dearth of qualitative data which can be used by decision makers in the long run. It is now a powerful social media marketing tool!

Facebook 167

Facebook Web 2.0 Startup Press Release 167

Bill Hartzer

JUNE 15, 2010

Having data on SEO performance at your fingertips is one giant step in the right direction. However, to win the visibility race against your competitors, you need the best strategies for using your data, a distinct vision of where to go from here and what actions you need to take to get you there. Share it on StumbleUpon.

Engineering 101

Engineering System Vimeo SEO 101

Bill Hartzer

JUNE 8, 2009

User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. Share it on StumbleUpon. Tags: Search Engine Marketing. What is interesting to note is that sponsored links are attracting more attention than they are on Google. Share this on del.icio.us.

Study 126

Study Google Technorati Engineering 126