Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred.

Examples 123

Examples Social Media Sentiment Influencer 123

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP). In B2B SaaS, this is more complex.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

OCTOBER 20, 2022

Governments and consumers are both demanding greater protections for personal data and privacy. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Brazil’s General Data Protection Law. The European Union’s General Data Protection Regulation (GDPR).

Retail 104

Retail Trends Privacy FAQ 104

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. All this data will appear within Oktopost’s People Database showing you who is interacting with your content and their topics of interest. But why is this so important?

Social Media 62

Social Media How To B2B Team 62

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. YouTube: Create product demos and self-service tutorial videos. That’s what this guide is here for. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Audiense

JUNE 21, 2018

On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Today we begin a series of publications in which we’ll break down how to make the most of social data in the field of competitive intelligence. We focus today on the identification of competitors.

Data 90

Data How To Energy Analysis 90

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

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Activities Examples Campaign Data 90

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Download the template 11.

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Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. On the hunt for traffic, email sign-ups or demo downloads?

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

SEPTEMBER 30, 2022

Gather feedback and data. Gather feedback and data. Ecommerce chatbots collect a wealth of data. This includes data about customer queries, behavior, engagement, sentiment, and interactions. The best chatbots present this data through dashboards. Step 2: Research ecommerce chatbot platforms for your industry.

FAQ 120

FAQ Retail Overview Loyalty 120

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. Pricing: Prices start at $199 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

NOVEMBER 17, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. What is an NFT? Some ETH cryptocurrency (in your wallet). Create an OpenSea account.

Marketing 118

Marketing Avatar Buy Price 118

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

MAY 15, 2023

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? Or was it only effective in a certain market?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

DECEMBER 13, 2023

According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. The specific use of data points is not always straightforward with the app.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. This data underscores the importance of using social in your recruitment efforts. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. Set benchmarks Once you start collecting and analyzing complaint management data, create benchmarks to track your team’s efforts and set goals for improvement.

Reputation 106

Reputation System Brands Knowledge Base 106

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. Pros and cons of being a social media analyst.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

DECEMBER 12, 2023

Request a demo Build relationships Is it lonely at the top? Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. Don’t want to spend hours each month gathering all your performance data, though? Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Request a free, personalized demo of Sprout Social to gain insight into how our tools can take your business to the next level. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

MARCH 21, 2024

Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Competitor research will show you which influencers are popular in the UK market and resonate with your target audience. To learn more, schedule a demo or try it out for free.

Influencer 101

Influencer Brands Fashion Review 101

Hootsuite

OCTOBER 27, 2022

Get a free Heyday demo. Collect customer data and feedback. Research shows interest decays overtime. According to research from Twitter , 71% of people feel much more likely to consider buying if they talk with a brand before shopping. Get a free Heyday demo. Source: Heyday. Live chat apps. Be afraid to follow up.

Conversation 98

Conversation Brands FAQ Survey 98

Kikolani

AUGUST 18, 2016

By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Now they use twitter data to get extremely fast confirmation and send out alerts in record time.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

By capturing certain demos for certain programs, they were able to mostly hit the exact audience the advertiser was looking for. So what does all this have to do with social media data mining? Social Media Provides Real-Time Data. Now they use twitter data to get extremely fast confirmation and send out alerts in record time.

Data 60

Data Social Media Sports How To 60

Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

FEBRUARY 14, 2023

According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars.

Authentication 93

Authentication Examples Class Team 93

Unmetric

SEPTEMBER 5, 2019

From their research, the Earned Media Value Social Index (EMV) was born. Ayzenberg’s EMV uses a range of data points to create a constantly updating index to determine the value of user interactions such as a comment, click or a video view, right down to advertising metrics such as the value of your reach and impressions.

ROI 72

ROI Advertising Engagement Social Media Management 72

Audiense

JUNE 27, 2017

The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects. Sign up to explore the platform on your own or contact us for a product demo. Know everything about the audiences that matter to your business.

Platform 120

Platform Analysis Influencer Activities 120

Oktopost

AUGUST 26, 2019

This is not to say that B2B marketing doesn’t exist but that despite its massive potential it’s still being used mostly to illustrate the complexities of the product in an easy to digest way: the classic “product demo” video. At least, it may be enough to research it further. . About Video Marketing. Justification.

B2B 111

B2B Video Strategy Marketing 111

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? Create buyer personas.

B2B 125

B2B SEO Travel Hubspot 125

Buzz Marketing for Technology

JULY 24, 2008

A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

Class 230

Class Policies Privacy URL 230

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. Easily monitor trends and dig deep on consumer research with advanced search options. Want to go deeper? Get the Hootsuite Insights add-on.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

AUGUST 15, 2022

Do some keyword research, then float those words throughout your site. Shopify chatbots can pull data from your store to automate tasks. Get a free Heyday demo. People often use social media to research a product or look up a brand. Get a Free a Heyday Demo. Offer long-time customers exclusive deals.

Strategy 101

Strategy Discount Marketing Retail 101