Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). Food for thought: a CRM can save a sales team ~14 hours per week on manual data entry. If your closest competitor’s tech stack produces more comprehensive lead data or a faster response time when handling customers, it’s a sign that you need to step it up.

Marketing 125

Marketing How To Software Team 125

Sprout Social

NOVEMBER 8, 2023

You just need to gather the right data and organize it in a way that makes it easier to interpret and act upon. Before we get to the steps, let’s find out what type of data you need to measure customer sentiment about your brand. But how do you go about analyzing this data? It might sound complicated, but it’s really not.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. The platform is often touted as the most popular search engine behind Google.

Engagement 125

Engagement Report Video Metrics 125

Hootsuite

MAY 15, 2023

Book a Demo The unique challenges of franchise social media marketing Enforcing brand guidelines You want franchisees to make the most of social media marketing to grow their (and your) business, but how do you avoid a cringe-worthy faux paus, like using an outdated logo in marketing materials? It can be as simple as a Google Drive folder.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Get the template 21.

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Sprout Social

OCTOBER 1, 2020

Include some sort of call-to-action (“try our demo,” “shop now”). For example, this Google ad was served almost immediately after researching G-Suite outside of social media. On the hunt for traffic, email sign-ups or demo downloads? Real-life product demos. Looping images and slideshows.

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

JANUARY 10, 2024

Set benchmarks Once you start collecting and analyzing complaint management data, create benchmarks to track your team’s efforts and set goals for improvement. Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform.

Reputation 106

Reputation System Brands Knowledge Base 106

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. What this actually means is that Oktopost is capable of tracking conversions back to social media engagement and enriching lead generation data with social media engagement and profile data.

Tools 116

Tools B2B Sentiment Notification 116

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. What does it take to be a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. It turns large data sets into actionable insights in seconds—work that can be impossible to calculate manually.

Team 110

Team Hubspot Marketing SMS 110

Hootsuite

APRIL 25, 2023

Set up Google alerts A robust collection of Google alerts for the same terms you’re using in your social media monitoring plan can help you spot new web content that mentions terms relevant to your brand. New social accounts and individual posts may also appear in Google alerts. Book a demo to see it in action.

Social Media 88

Social Media Brands Tips HootSuite 88

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

AUGUST 16, 2023

When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. You can view the same data in a multitude of ways (like a traditional calendar vs. a Kanban board) and create all manner of charts and flows. where you can see the tools in action.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Adam Sherk

APRIL 17, 2014

Check out their live demo. It also has a broader focus but the social data you need is covered. These tools are useful for pulling social data on your own site as well as the competition. These shouldn’t be your only source of social analytics but they each provide useful data. SimpleReach. Competitive Analysis.

Analytics 240

Analytics Publishing Social Media Tools 240

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Okay, not actual data, but you get the idea. this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Hootsuite

DECEMBER 15, 2021

Google Business Messages. It also incorporates data on recent orders to get information on what the customers may be interested in. Request a Heyday Demo. Lightspeed. 780+ shipping providers. With Heyday, you can connect conversational AI with all of your customer’s favorite communication channels, including: Messenger.

Conversation 132

Conversation How To Retail Issues 132

Hootsuite

OCTOBER 27, 2022

Get a free Heyday demo. More people are asking Siri, Alexa, or Google Assistant questions to make their purchases. Collect customer data and feedback. Get a free Heyday demo. Like a real agent, an AI conversational chatbot remembers its customers. Source: Heyday. Live chat apps. Voice assistant software. See it in action.

Conversation 98

Conversation Brands FAQ Survey 98

Unmetric

AUGUST 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Get data on the sources behind the saves of your brand’s pins. You can also plug in Google Drive and Dropbox to draw bulk content via Viraltag. Sign up for a demo.

Analytics 126

Analytics Tools Price Curation 126

Sprout Social

NOVEMBER 11, 2021

Many of the technologies your team relies on were built to integrate and share data with other tools. With Sprout’s Zendesk integration, you can create new or link to existing Zendesk users, create and manage Zendesk tickets in Sprout, edit user and ticket data in Sprout, and even comment on specific Zendesk tickets from Sprout’s Smart Inbox.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Keyhole.co

DECEMBER 13, 2023

According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Keyhole With over 6,000,000,000+ posts analyzed, Keyhole boasts of big-wig brands such as Google, Spotify, L’Oreal, and Mashable. The specific use of data points is not always straightforward with the app.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Dave Fleet

JUNE 15, 2010

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. I came away impressed.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Buzz Marketing for Technology

JULY 2, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Statistics & Data. Sign in with your Google Account! LinkedIn Mobile Demo for the iPhone. Demo of LinkedIn Status and other communication features. Sign in to YouTube now! Sign in to YouTube now!

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Hootsuite

AUGUST 15, 2022

Optimize your website for shoppers searching on Google. Black Friday is swollen with eCommerce sites vying for a spot on Google’s front page. Shopify chatbots can pull data from your store to automate tasks. Get a free Heyday demo. Get a Free a Heyday Demo. Offer long-time customers exclusive deals.

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

APRIL 9, 2020

Backed by data, marketers can apply logical and results-oriented insights to their strategies. At Sprout, the goal for direct response campaigns is to get users to sign up for a trial or request a demo, which then ultimately leads to a subscription. We have the data to prove it. Shelby Cunningham Digital Marketing Lead.

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Social Media Collaboration Team Organization 137

Sprout Social

JANUARY 13, 2021

They can be as easy as checking referral sources of a web purchase or as difficult as needing a data analyst to do it all for you. The algorithmic model gives different weights for different touchpoints customized based on your own data and performance. Without them, the models are just another set of data. Set up UTM tagging.

Social Media 97

Social Media Marketing Newsletter URL 97

Sprout Social

OCTOBER 25, 2022

Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. If you want more timely data, you’ll want to supplement a brand survey with the following options. What jobs would you like to see data for next?

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. You can use your email, or log in with your Google, Twitter or Facebook account. Whether it’s a fitness video or a cooking demo, audiences tend to like a little bit of education in their feed.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

OCTOBER 28, 2019

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Use this data to increase your reach.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

MAY 1, 2023

Make sure that only trusted employees have access to passwords and other confidential information, and take measures such as two-step authentication or encryption to protect data from being leaked. Free 30-Day Trial Google Sheets For those just starting out, Google Sheets can help you create a simple social media workflow.

Template 134

Template Templates Social Media Tips 134

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Pricing: $65 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Talkwalker SM

JUNE 27, 2016

As specialists in the field of extracting insights from vast amounts of data, we at Talkwalker believe that brands can’t ignore the effect these images have on customer perception. Google says machine learning is the future. The surreal dreams of Google’s image recognition software. With now more than 1.8

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Resources Applications Overview Training 64

Twist Image

AUGUST 29, 2013

Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. This data point still surprises many people who see YouTube as a simple online video platform. When considering a purchase or wanting to see a product demo, where do you turn? amazon affiliate.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Talkwalker SM

FEBRUARY 4, 2016

A really nice feature is that as an official Twitter partner, you should have access to a comprehensive amount of data.” If you’re interested in taking your digital marketing strategy to the next level, have a demo of the full Talkwalker platform today. Note that the preview contains sample data.

Analytics 105

Analytics Tools Social Media Influencer 105

Social Media Marketing

JULY 18, 2013

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Dissatisfied with the amount of data being consumed by the new messaging app, Unicom, a Chinese telco will be launching a WeChat subscription plan on August 8. These are those links.

Social Media 167

Social Media Flipboard Hashtag Metrics 167