Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Enter the era of Growth PR.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MAY 2, 2019

As its annual concert approached, Geben was hired to help Harmony Project find its voice by parsing the data. We worked to uncover insights from various data sources to shape the organization’s long-term strategies. And, create a messaging framework based on the data and audience insights. Social purpose.” ?

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Case Study Study Project Creative Commons 125

Waxing UnLyrical

MARCH 21, 2019

We can’t be so focused on the data of our activities online (I realize the irony of saying this on Shonali’s website) that we forsake what it is we’re online to do. We produce millions of school pictures each spring and fall for families all across the country which requires us to be on top of all sorts of data.

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Meme Training Flickr Discount 250

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. A3: That #PR People can show #ROI without any financial data except retainer fee. Asked for the math…crickets!

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Consultant Banking Metrics Data 163

Waxing UnLyrical

JANUARY 29, 2019

Statistics and data are arguably as important as the products and services a business offers. Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Feature #1: Analytics. And it can be acquired at a fraction of the cost.

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Features Marketing Statistics Template 169

Waxing UnLyrical

JUNE 5, 2018

Let your data explain the need! On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. A3: Quantitative data tells you the “who,” “when,” “what,” and “where.”

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

APRIL 2, 2017

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

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Research Tweetdeck Survey Banking 200

Waxing UnLyrical

APRIL 12, 2018

You will still need to hire or work with media experts — copywriters, data analysts, media planners, and more — but you should know enough about each media type to lead the team and get the best work you can out of them. There is A/B testing and you have data to back up new ideas. * The PESO Model Belongs to Communicators.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

AUGUST 14, 2013

It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. The result is a fast initial upload and a subsequent cache of secure, organized data. ECM in the Cloud: A “CYA” for Press Agents.

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Repository Press Release Data Process 203

Waxing UnLyrical

JANUARY 11, 2019

They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. If you have the resources, you can build out your own data driven content team. Probably not. Could you easily swap that agency out for a new agency? Probably not.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

JUNE 12, 2018

First, it can help you manage a lot of data about a lot of different people. Once you have the data, automation can help you segment the results by whatever characteristics are shared or are differentiating. Automation can help with two very different segments of marketing.

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Mobile Creative Commons Template Templates 163

Waxing UnLyrical

DECEMBER 9, 2013

And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. Data Mining for Gold. Why: Randy Bowden explains how to properly collect and manage data (which will allow you more time to focus on client work and building relationships).

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Community building Consultant Flickr Communities 210

Waxing UnLyrical

JUNE 26, 2013

File all data in an easily accessible manner, whether a spreadsheet or some other method. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics' In other words, you have to identify not only those who were influenced by your efforts, but those who had no interaction with the campaign.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

DECEMBER 12, 2014

Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. PR pros must be ready to embrace data and apply insights to optimize all aspects of their work. Here’s a look at how several tools fall in the evolving PRTech landscape.

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Consultant Resources Industry Metrics 221

Waxing UnLyrical

AUGUST 24, 2011

. “It’s the data we could catch, but aren’t, or we’re tracking it, but the data isn’t in a useable for the analytics and the operations we’d like to perform on the data.&#. Marshall calls this the social enablement audit, showing you how much of your data is ultraviolet. My reaction?

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Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

JANUARY 5, 2015

Why: The data Google Analytics provides can be daunting! 5 Book Recommendations for Nonprofit Networking and Data Nerds. Why: Looking for some good reads on data? Why: Last August I spoke at FPRA’s Annual Conference with Adam Singer and Deirdre Breakenridge on PR and big data.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

AUGUST 17, 2015

Why: “Data and analytics efforts are getting an unprecedented amount of investment from companies of all types and sizes,” writes Avinash as he explains how to ensure your analytics work creates “value that will improve your bottom-line.” Data in Digital Marketing – Thoughts from Avinash Kaushik.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

AUGUST 9, 2011

I do have a transcript for you, but here’s some of what Marshall said: On why social media ROI is so difficult to measure: &# … because we don’t have the data we need and no standard formulas for it.&# So he showed up, took several questions, and left us wanting more. It’s really good, so please do read it.

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ROI Analytics Social Media Data 208

Waxing UnLyrical

MARCH 19, 2013

I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? The changing narrative. apologies, Shonali!).

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Communities Case Study Patterns Study 239

Waxing UnLyrical

NOVEMBER 21, 2011

A credit score is absolute, everything we had learned through our user data showed that a social score was completely driven by context. If you’re looking for data to drive meaning or your business, my suggestion is to look beyond the hype. I liked the ring of it – “social credit score,” yeah! Image: yamchild via Flickr, CC 2.0.

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Klout CPI Foursquare Influencer 207

Waxing UnLyrical

JUNE 28, 2018

Other than the data points, they all said essentially the same thing. Multiple studies show that stories are far more persuasive than facts and data alone. Clients include [x, y and z] and recent matters we’ve handled include [a, b and c] …. And so on …. Is it any wonder these opening pitches were barely memorable? Stories stick.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

FEBRUARY 13, 2012

They took full responsibility, completely deleted all of the user information on their servers, changed the option to upload this data to opt-in and already submitted an updated version of their application to Apple. Nor were they going to sell this data to marketers. And as we stewed, they did everything a user could have hoped for.

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Apple Privacy Startup Applications 185

Waxing UnLyrical

JANUARY 20, 2015

Why: How can your business best use the data gleaned from social media analytics? Why: In this #WUL classic, Robert Rosenthal shares why it’s important to relate social media measurement data to the bottom line. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

DECEMBER 18, 2012

Collecting data is easy but collecting the right data to answer your questions requires careful planning and appropriate tools.” It has pearls of wisdom like this one: “The most important thing to remember about measurement tools is that they will do only what you tell them to do.

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Case Study Consultant Buy Study 208

Waxing UnLyrical

MARCH 13, 2015

.” Here’s some of what we talked about: On how they first got interested in PR measurement: A1: I’m a stat geek, so when I first saw @GoogleAnalytics and its rich data, I started playing PR “Money Ball.” I think that’s an excuse for marketers and PR pros who are afraid of data. ” #measurepr.

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Consultant Flickr Metrics Travel 100

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples.

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Case Study Study Banking Metrics 100

Waxing UnLyrical

SEPTEMBER 5, 2019

Adam Kraus, a digital marketer, forges the collision of data and creativity into effective B2B marketing solutions. For ideas to further improve your company’s internal communications, check out Imaginasium’s article How to Create an Effective Internal Communication Strategy & Plan with 13 Best Practices. Image via GDJ on pixabay , CC0.

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Strategy System B2B Organization 150

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Geeky Data Increases Customers and Loyalty. Get a head start on the conversation with this week’s roundup. Couch Control: Measurement Therapy for PR Pros.

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

AUGUST 14, 2015

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. A2: Best practices- know what you’re measuring and why. Before you measure, take a baseline so you can see growth. As did Gerard F.

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Waxing UnLyrical

MARCH 28, 2013

It gives me data and insight to help improve how we recruit, retain, and advance our people. It’s great data. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. I love poring over the research as it gives us a glimpse into how people are feeling.

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Research Flickr Issues Meeting 205

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. This is why social media monitoring training is so important.

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Social Media Privacy Training Policies 240

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Here’s some of what we talked about.

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Metrics Analysis Banking ROI 100

Waxing UnLyrical

JANUARY 29, 2013

on using data and social media for social justice outcomes (“Glenn,” in particular, cracks me up). Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. . Beth Kanter (@kanter) January 22, 2013. one may be a spreadsheet!! Beth Kanter (@kanter) January 22, 2013.

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Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? The Field Agent app uses crowdsourcing to get various types of data from its business clients. Image: Jewels Globe URL via Flickr, CC 2.0. Field Agent.

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Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. In this guest post for Harvard Business Review , Anthony K. Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Ian Cleary shares some Goals that will help focus your attention.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

MAY 29, 2013

Influence measurement tools aren’t going away any time soon, and it’s good to see them continuing to stretch and develop to try and get to really useful data. As always the full #measurePR Transcript, May 14, 2013 is available.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

NOVEMBER 9, 2015

Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated forecasts, monitoring the available data and adjusting as necessary,” writes Ann Gynn as she shares some “well-informed predictions for content marketing” from Content Marketing World presenters.

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