Big Data Isn’t The Answer
Small Business Mavericks
MAY 16, 2014
According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. Start with the data you have.
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