Small Business Mavericks

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Big Data Isn’t The Answer

Small Business Mavericks

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. Start with the data you have.

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How To Implement Structured Data

Small Business Mavericks

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. Is it helpful for you?

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Backing Up Your Own Social Data

Small Business Mavericks

If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been sharing on your favorite social networks. They apologized for limiting the features, not getting rid of the personal data. Are you taking Facebook and LinkedIn for granted?

Data 101
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Google Now Annotating Local Social Data

Small Business Mavericks

Let’s say you want to order a pizza. So you Google “pizza wayzata minnesota.” ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. Thanks to the Google Operating System blog for pointing this out.

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What Is It Like To Be Your Customer?

Small Business Mavericks

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

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8 Simple Ways To Look At Your SEO

Small Business Mavericks

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. SEO for Small Business data SEO seo data website' I love reading an expert’s opinion on the tools they use, and I especially like it when it’s helpful!

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Narrowing Search Comparisons In Google Trends

Small Business Mavericks

The example they use is a comparison in search data between “Harvard University” and “Rice University.” ” If you just input “rice,” then your data could be skewed by search results data that isn’t related to university comparisons, but a new beta announcement seeks to remedy that shortcoming.