Bill Hartzer
DECEMBER 27, 2010
The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Other information, such as survey stats, benchmark KPIs (key perfomance indicators), and information about the Core Technologies is also included in the report. – Value Drivers.
Diva Marketing Blog
FEBRUARY 23, 2009
Also, no one is suggesting that it is an “either/or” situation as listening should go on simultaneously with survey-based information. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. .
Buzz Marketing for Technology
JUNE 27, 2008
Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Comment by Larry Lawfer on May 22, 2008 @ 8:06 am.
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