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Sysomos Acquired By Marketwire

Dave Fleet

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Converseon – They offer a monitoring tool that filters out content not relevant to you. They sell you the tool and you can create your own reports. The tool organizes mentions based on positive and negative sentiment and then you can find subcategories from there. But it’s not like a “Keyword filtering tool&# ex Sysomos.