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Retail

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

DECEMBER 27, 2010

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. – Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling. I took a look at the Social Media Marketing research data.

Research

Research Report Cymfony Social Media

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

FEBRUARY 23, 2009

. If people want to talk about a product in terms of the solution or social factors, if they want to find substitutable purposes for things that never sit next to each other on the retail shelf, God bless them. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

Research

Research Social Media Cymfony Sample

Gleanster Market Research Report on Social Media Marketing

Social Media Research: Interview with Joel Rubinson of ARF - Part I

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