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Best Social Media Monitoring Tools

Bill Hartzer

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

CymfonyCymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. They “don’t talk sentiment” they are “applying social strategically to business objectives”. They struck me as a very small but very custom shop.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe that integrity, reputation, skills, and personality are going to trump some of our previous measures of professional ability. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications.

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