Webbiquity SMM
AUGUST 9, 2010
Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. They “don’t talk sentiment” they are “applying social strategically to business objectives”. They struck me as a very small but very custom shop.
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