Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
. If people want to talk about a product in terms of the solution or social factors, if they want to find substitutable purposes for things that never sit next to each other on the retail shelf, God bless them. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.
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