Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

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Cymfony Social Media Tools SM2 152

Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

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Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

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Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

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Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Converseon – They offer a monitoring tool that filters out content not relevant to you. They sell you the tool and you can create your own reports. BEYOND SENTIMENT ANALYTICS.

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Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

I believe this with all my heart: the way these new tools make the web work for us will (is!) The new tools can forge relationships initially, however it takes real interactions with people grow relationships. Social media and SaaS tools are the levers that move us over the mountain. Newsletters. Jumping Over a Mountain.

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