Dave Fleet

JULY 5, 2010

Note: CNW Group is a 76design client. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : Let’s take it from the top. Joel's Blog CRO-ing About Research @joelrubinson on Twitter.

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

Keep the people that naturally influence their social groups happy and they will keep the “good buzz&# going. Yeah… I love the post in concept, and while it presents a dreamy future, the market itself is still unsure as to how we can redirect the massive ship that is a corporation. This resonates deeply. chrisbrogan.

Cymfony 113

Cymfony Badge Skills Comments 113