article thumbnail

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools.

Vocus 187
article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe that our business practices, processes, and output will modularize the way widgets have changed web design. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications.

Badge 113