Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. ” Marketing Strategy Social Media Marketing Adam Holden-Bache Ardath Albee b2b buying cycle b2b marketing strategy Barbara Bix Bob Apollo Chris Chariton content aggregation content curation ePROneur Gretel Going Holger Schulze Jay Baer Joel York Lauren Carlson Lee Odden Lief Larson Olga Taylor Rania Kort Ruth Stevens TECHdotMN Tom Pisello Tony Zambito Workface YoutilityJust What Do Marketers Do, Anyway? MORE >>

No doubt you’ve already heard much about the concept of curation. In my recent Twitter for B2B Marketing Results webinar with MLT Creative in Atlanta, I offered the metaphor of the museum curator to describe a role for Twitter in one’s marketing mix. Just a few weeks ago, some friends partnered to curate content around social marketing. The result is the Social Media Informer. Social Media Informer is doing a good job making solid content easy to find. MORE >>

Home Blog Meet the Enterprise Irregulars Contact Enterprise Irregulars Smart Thinking for the Smart Enterprise Featured Posts Business Software Trends & Concepts Subscribe Browse: Home / Featured Posts , Trends & Concepts / Content Marketers: Are you a Teacher, a Curator, or a Pundit? Content Marketers: Are you a Teacher, a Curator, or a Pundit? We’ve all  seen lots of traditional Marketing Content: data sheets, white papers, demo webinars, and all the rest.  Your three hats are Teacher, Curator, and Pundit.  Okay, now let’s put on the Curator hat.  MORE >>

In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. IABC recently presented an eight-week webinar, Develop and Implement an Integrative Approach to Social Media , developed by Shel Holtz and Joe Thornley. Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. Research the instructors. Do they speak, write?  MORE >>

You don’t want to retweet a contest you already chose a winner for or a webinar that has already occurred. Curation tools allow you to gather and automatically share content. Today’s guest post is written by Yvette Pistorio. . Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” ” Some of the answers I received…. Twitter. Plurk. Star Wars fan forums. Facebook. MORE >>