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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. million Twitter: 4.38 million Adidas Originals on Twitter: 4.1

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This is your music experience, curated. Songza also brings on high-profile curators to create playlists and interact with their listeners. Holy Social!

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. million Twitter: 1.9 Here are a few examples: Oracle Red Bull Racing on Twitter: 4.5 The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. market share. Instagram: 19.1

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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

A 12-foot-by-4-foot screen shows realtime social media updates from around the world, curated by Giants staff. Bryan’s plan is to host live Twitter chats with players and continue to offer other features as the season goes on. He had originally dreamed of being a radio broadcast personality in sports.

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19 Twitter Best Practices That Show the Real You

Ari Herzog

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I joined Twitter 6 years (and 32,951 tweets) ago today. Thanks to Twitter & my Twitter friends for six always interesting years.

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