article thumbnail

Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59
article thumbnail

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation?

Curation 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 133
article thumbnail

Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This is your music experience, curated. Songza also brings on high-profile curators to create playlists and interact with their listeners. Holy Social!

Curation 129
article thumbnail

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

A 12-foot-by-4-foot screen shows realtime social media updates from around the world, curated by Giants staff. When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32).

Sports 122
article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. The brand then curates and posts the best ones on its social channels. market share.

article thumbnail

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Your favorite Olympic sports are here. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Front Office Sports (@FOS) July 8, 2021. This is bigger than sports. And they're LIVE. Rehearsals are done.

Brands 131