Social Media Strategery

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

For more information on content curation and whether or not you can fall into legal trouble, take a look at The Webb Law Firm , PRSA’s informational guide about copyright or visit lawyer, blogger and speaker Kerry O’Shea Gorgone’s blog that discusses legal issues social media marketers can face.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

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Your Best Content May Be Right Under Your Nose

Social Media Strategery

This has led to media publishers cutting journalistic staff in favor of algorithms that optimize their web content based on clicks. Facebook famously let go of the human editors curating their Trending Topics section in favor of the newsfeed algorithm. The AP is using artificial intelligence to automate some of their stories.

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