Direct Marketing Observations

AUGUST 31, 2011

Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. 9) Social is free.

Social Media 243

Social Media Curation Course SEO 243

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. Jake McKee 90-9-1.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

SEPTEMBER 12, 2011

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. You see, for a lot of us, and notice I said us , social media added that missing layer.

LinkedIn 173

LinkedIn Social Media Curation Social Networking 173

Direct Marketing Observations

APRIL 28, 2011

I admit I have some sort of Social Media ADD but it’s not my fault. There are too many places to find content, curate content, share content and consume content. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. A lot of players do not do it and yet they would be better served and more successful if they did do it. Then we wait.

Marketing 152

Marketing Curation SEO Strategy 152