Dave Fleet

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

So, while curation is absolutely important, and companies should think about the story they need to tell, they also need to recognize that brands don’t control everything that people see on their Timelines.

Curation 389
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Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics 305
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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics 150
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends 258
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The Biggest Challenge Digital Communicators Face

Dave Fleet

In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Here’s my take on five clear options for people running social media response programs. Facebook has thrown a bit of a wrench in the works for companies engaging in social media response programs. Do they just avoid commenting on sites using this plugin? What’s yours? Conclusion: It depends on your culture.

Comments 370