Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation?

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Curation Research Sample Samples 166

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Let’s take a closer look at Stanley’s social media strategy.

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Influencer Social Media Strategy Marketing 59

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. How you curate content for your audience defines your growth in the digital space. You get to examine their failures and see what went wrong in their strategy.

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Analysis LinkedIn Research How To 52

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

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Strategy Marketing Banking Influencer 91

Keyhole.co

APRIL 3, 2024

Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. This proactive engagement attitude is a blueprint for how businesses can thrive on Twitter, making it an invaluable element of any digital marketing strategy.

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Strategy Twitter Tips Marketing 52

Sprout Social

AUGUST 5, 2020

Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice. This post Strengthen your competitive analysis strategy with social listening originally appeared on Sprout Social.

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Analysis Strategy Sentiment Comparison 140

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

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Social Media Strategy Sports Meme 52

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

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Strategy Marketing Discount Retail 101

Social Media Strategies Summit

NOVEMBER 2, 2023

Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years. Or logged onto Instagram while eating your dinner to check the engagement on your latest Reel ? It feels efficient, right?

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Social Media Management Social Media HootSuite Skills 162

Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Social Media Strategy Audit Resources. The first step is to identify which competitors you want to research.

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Social Media Strategy Guidelines Template 113

Webbiquity SMM

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

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Social Media Tips Marketing HootSuite 267

agora pulse

JANUARY 30, 2021

Are you approaching your social media strategy like you always have? What top tips do you need to know to level up your social media strategy in 2021? So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. Bonus Materials: FREE Social Media Content Calendar. Get out of a creative rut.

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Social Media Tips Strategy LinkedIn 132

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. Invest in your onboarding process and customer resources.

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Strategy Policies Resources Loyalty 124

Sherrilynne Starkie

MARCH 14, 2018

Research shows that most people will see a message seven time before they take action. Using curated content in social media brings many benefits, but it can take a lot of time searching for relevant, quality stories to share. The content calendar is a crucial part of a smart strategy. Trick 3: Use automation. are two examples.

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Consultant Social Media Content Marketing 268

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. I also say within your marketing strategy.

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Strategy Marketing Startup System 103

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

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Types Social Media Microblogging Overview 145

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. But it’s vital to develop a strategy first. Guest post by Atreyee Chowdhury.

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Tips Marketing Privacy Influencer 352

Sherrilynne Starkie

APRIL 5, 2018

Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. The problem was the target audience, researchers and academics, was not taking part. The combined solution included influencer outreach and content curation.

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Social Media Consultant Resources Curation 329

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? Tip 2: Set goals for your strategy. Tip 4: Curate content and create copy. Why is LinkedIn employee advocacy right for your social strategy?

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LinkedIn Tips Curation Training 112

Webbiquity SMM

DECEMBER 11, 2013

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

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Strategy Content Marketing BuzzStream 226

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

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B2B Curation Communities Marketing 219

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. Lead by example and let your agency’s social strategy shine through. . More often than not, research starts with a Google search these days. Agencies are brands too and need to be treated as such. Position your agency as a leader.

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Social Media Strategy Case Study RFP 109

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. Audience research Every audience is different.

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Social Media Sentiment Class Data 123

Writtent Blog

APRIL 1, 2014

your social media strategy: Image source. Research Your Audience. Most marketers are familiar with the idea of customer and prospect research, and many others have read up on buyer personas. Research Your Competitors. Keyword Strategy. Percentage of Curated vs. Original Content. SEO and Keyword Research.

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Social Media Strategy Tips Curation 98

The Realtime Report

NOVEMBER 19, 2021

With platforms like Instagram, and most recently TikTok , implementing their own social commerce features, there is a new opportunity emerging for brands to utilize influencers to augment their social commerce strategies. Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand.

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Influencer Tips Proposal Authentication 209

Later

SEPTEMBER 19, 2018

If you can successfully tap into your Instagram audience, and create a strategy that’s both artistic and tactical, you’ll quickly see growth in your Instagram account and your business’ sales. But striking that balance between art and strategy is often difficult, especially if you’re just starting out in Instagram marketing.

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Small Business Instagram Strategy Hashtag 61

Pam Moore

SEPTEMBER 6, 2017

At minimum it's time to get a 2nd or 3rd opinion before you waste one minute following their strategies. . The better you know your audience and can develop a plan and strategy to reach, inspire, connect with and serve them, the better your results will be. 6 Essential steps to develop a social media strategy & plan for success.

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Social Media Strategy How To Training 162

Proactive Report

NOVEMBER 21, 2023

The recent Pew Research reports on media consumption in the US have some interesting insights. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. Data and analytics is the most effective method of doing this.

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News Platform Flipboard Journal 52

Keyhole.co

FEBRUARY 13, 2023

But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. What social media analytics tool will help you with an excellent marketing strategy? This is how you will work on building your social media strategies. Keep reading! Are you up for SMM?

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Social Media Strategy Marketing Metrics 52

Social Media Strategies Summit

JANUARY 5, 2022

An effective, well-planned Instagram strategy is needed to drive real results. Get the Basics of Your Instagram Strategy Right. Creating an Instagram strategy without being sure about your goals is like throwing darts in the dark. A well-optimized bio is a prerequisite for an impactful Instagram strategy for small businesses.

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Small Business Instagram Platform How To 204

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Use hashtag analytics to refine your Instagram content strategy Analyzing the performance of different hashtags can provide valuable insights into what resonates most with your audience.

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Hashtag Instagram Engagement Brands 88

agora pulse

JANUARY 6, 2021

Curate & Queue Content. Then select curated content that appeals to your audience and add it to your publishing queue: Use tools like BuzzSumo or Quuu to find high-performing content in your niche. Go back to your social listening dashboard and pick out trending topics to research. Develop Strategies.

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Social Media Management Social Media Curation UGC 172

Social Media Strategies Summit

DECEMBER 7, 2023

For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Let’s dive into her key learnings and takeaways. What Is the Enrollment Cliff?

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Social Media Management Social Media Education Collaboration 147

Pam Moore

AUGUST 16, 2017

Why quality really matters in all facets of content creation and curation. Check out our new online social media and branding training academy, the Social Profit Factor , that will help you create a solid social media, content, digital and branding strategy and plan for your business and personal brand. Need an intervention?

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Content Curation ROI Marketing 163

Sprout Social

FEBRUARY 7, 2023

And your internal team can curate the articles directly in Sprout. From achieving earned media value to empowering your team members to do their best work, investing in an employee brand amplification strategy pays in dividends. Your C-suite pitch: Creating employee advocates strengthens your recruitment and retention strategies.

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Buy Curation Statistics Survey 93

Rebekah Radice

DECEMBER 28, 2015

When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. But the good news?

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Social Media Strategy How To Analytics 114