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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation?

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. The brand then curates and posts the best ones on its social channels. market share.

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Content Strategy Tips from Top B2B Brands

Writtent Blog

With a sports theme, of course. According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.”

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

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15 most engaging Back-to-School social media posts

Unmetric

To help you with your back-to-school 2019 campaigns, we’ve curated a list below which shows the best back-to-school post ideas that brands have published in the past on Facebook, Twitter, and Instagram. Dick’s Sporting Goods. Struggling to come up with back-to-school ideas on social media? Benefit Cosmetics US.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Sports highlights compilation If you’re into sports, try putting together sports highlight compilations and sharing them on YouTube.

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The Social Newsroom: Pieces of the Puzzle

Mindjumpers

Not only do people want to know what is happening five minutes from now, they also want to zero in on the information that is important and relevant to them – as music lovers, sports enthusiasts, parents, consumers and political activists.

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