Firebelly

AUGUST 8, 2012

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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Firebelly

AUGUST 13, 2012

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. 8 tips on developing a social publishing approach for brands. Develop messaging that is supported by both curated and created content. Remember your core values and strengths.

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Firebelly

JANUARY 22, 2018

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Note: A version of this story was originally published on Ad Age. Getting the right strategy for generating website traffic is very similar.

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Firebelly

OCTOBER 22, 2013

Develop messaging that is supported by curated or created content. Everything you collect (curate) or write about (create) needs to be geared toward your blog’s theme. Curation is very important as well because it establishes you and your company as a knowledgeable resource. Include both casual and serious content.

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