Adam Sherk

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The value and legitimacy of content aggregation is a topic for another post; I think most would agree that curation serves a more useful purpose than aggregation.

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Myths Keeping Social Media out of Regulated Industries

Adam Sherk

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. So to help out I’ve created a list of Twitter tips for publishers. While my list is geared towards publishers the tactics are applicable to most organizations. that I hope are now well-established fundamentals.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

As I covered in my post on Twitter tips for publishers the goal is have new content surface in news search, real-time search and social search all around the same time, all of which helps with regular Web search visibility too. Make effective use of linking – most publishers aren’t shy about internal and cross-networking linking.

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