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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Social profile mapping.

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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. Many organizations establish a governing body such as a center of excellence, an editorial board or steering committee to define how content is developed, curated, created and reviewed; and to establish other publishing standards and practices.

Content 282
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Associations and their members create and curate astonishing amounts of content. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Content, Content, Content. Media Exposures.

Insurance 174
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. These include: Social media interns Bloggers Social media coordinators Content curators Social media specialists Social media managers Social media community managers Marketing associates 10.

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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

The rest of it is either curated (24.0%) or syndicated (12.6%). Whereas only outputting original content can be resource-intensive, curation and syndication are comparably less burdensome and easier to deal with. 16% of Marketers Curate Content Daily. 16% of Marketers Curate Content Daily. What does that mean for you?

Trends 95
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

If you are looking to cement your brand’s position as an industry leader, use your LinkedIn page to publish original or curated content. Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Humanize your brand.

LinkedIn 130