Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Create novel content or mobile apps, for example. However, if you are too rigid about managing your message, and lack the flexibility to proactively respond to consumers’ needs and expectations, then you will lose much of the advantage that social marketing can bring. Share interesting content; create interesting content.
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