Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JUNE 24, 2016

Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business.

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

JUNE 13, 2012

Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. Social functionality elevates the audience, but further diminishes the focus on our carefully selected, edited, and curated writing. But everything I just described? Not the formula.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

AUGUST 28, 2012

I curate that list of who I follow, and who is following me, on near-daily basis. He does social media management for KimberMedia and does marketing/PR for @bgckids. It’s much more important to me to have a high quality network than a high quantity network. He is a husband, Iowa Hawkeyes and Chicago Cubs fan. He also blogs.

Conference 186

Conference Meeting Flickr Curation 186

Waxing UnLyrical

SEPTEMBER 4, 2013

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. I get a huge amount of great info from Twitter, but I don’t always start conversations with the curators; when I do initiate chats, it often involves words like “lovely.” But which group do you most fit into?

Twitter 202

Twitter Groups Groups Feed 202

Waxing UnLyrical

MARCH 21, 2013

Certainly, this is how many of us market our services. You have no idea how many great resources and idea are consistently shared during that chat (and at other times too, since it’s become the de facto hashtag to curate conversations around PR measurement). We answer questions on Quora. We… And all this is for free.

Consultant 256

Consultant Hosting Flickr Questions 256

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism. So our small marketing team is now working to grow our user base and nurture our new community.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

SEPTEMBER 9, 2015

As the profession evolves in an emerging market like India it will become increasingly necessary for such interactions, making this an apt name for the conference. Next year, we hope to showcase a wider array of international speakers, and slowly franchise the model to other emerging markets with no intent of commercial gain.

Conference 100

Conference Eventful Aggregator Consultant 100

Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. I recently started guest posting at WaxingUnlyrical, curated by Shonali Burke. [Oh, India is the cradle of regional languages. Wanna Subscribe? Shall We Tweet?

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat?

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

AUGUST 30, 2011

If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference. Backed up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Marketing 101: Surviving Social Slam. He related an anecdote about seeing Ian Cleary (who is wonderful!) ’ At first I was surprised. Listly by Shonali Burke.

Conference 203

Conference Eventful Hotels Meeting 203

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. Most marketers I know (myself included) have no real experience with design. Fortunately for us, there are reliable visual resources to curate content from.

Curation 100

Curation Content Strategy Repository 100

Waxing UnLyrical

DECEMBER 19, 2014

So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours. As I said to Mark, one thing I have realized is that if one’s business is PR & marketing, then a certain level of social activity is necessary.

Curation 258

Curation Consultant Social Media Activities 258

Waxing UnLyrical

DECEMBER 16, 2010

Ive been swamped with work stuff and am currently under the weather but I hope that within the next couple weeks/over the holidays Ill have curated enough content to revive my blog from the dead, and this impending post will be one of them. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Do you know me better?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

FEBRUARY 12, 2013

Blog Post Series - A Collection of Posts on How & Why Blog Post Series are Effective Content Marketing. Nick Kellet is co-founder of the social curation platform Listly , that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts.

Crowdsourcing 217

Crowdsourcing Hotels Curation Embedding 217

Waxing UnLyrical

FEBRUARY 8, 2011

With Twitter specifically, I stopped caring about what list I was on a long time ago, UNLESS it was a specific list being created and curated by someone I deeply respected. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

List 161

List Class How To Comments 161

Waxing UnLyrical

JULY 1, 2015

It’s always a good idea to revisit your goals every once in a while, even if you’re not so new to the world of social media marketing. For instance, if mothers and mothers-to-be are part of your target audience, Cafemom would be an ideal platform to market your business. Here are a few other things you can do: 1. Generate leads.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

DECEMBER 21, 2010

We now live in the world where "social-curation" has taken off and it is very logical to expect conversations happening where ever people gather to communicate. The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.] Wanna Subscribe?

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

NOVEMBER 8, 2019

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. Not Curating Content Frequently. Not Relying on Social Advocacy.

Content 187

Content Curation Marketing SEO 187

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Wanna Subscribe? Shall We Tweet?

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Here’s why so many content marketers consistently rely on it to attract and retain readers: 1.

Content 105

Content Marketing Newsletter Compete 105