Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Content Curation.

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Skills Drupal Diagrams Content 195

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. Trick 1: Be specific when setting goals. are two examples.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Calendar Card (Photo credit: Joe Lanman). Stay organized. Be effective. Links and resource.

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Content Marketing Curation Template 319

Sherrilynne Starkie

JANUARY 13, 2020

This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. A calendar will help you capture great storylines and ideas as they occur, so they can be developed into the most appropriate format for each of your marketing channels. Stay organized. Be effective.

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Organization Content Curation Case Study 221

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. There’s a next phase to sharing a link in content curation: take those links and add “what’s my take on this?”

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Sherrilynne Starkie

DECEMBER 31, 2014

According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. It means extending publishing beyond the marketing department to include employees across the organization. Related posts: Writing tricks for content marketers.

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Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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