Direct Marketing Observations
SEPTEMBER 30, 2011
In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. Then we wait. We measure.
Direct Marketing Observations
AUGUST 9, 2012
As device proliferation increases, so does demand for sites, apps, content curators and content creators. What will it take to create and curate compelling content? It will start and end with the content you create and curate every day and every night. Multiply the ability to consume what is created times two.
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Direct Marketing Observations
NOVEMBER 20, 2013
One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics.
Direct Marketing Observations
MARCH 17, 2015
Content curation tools are great. This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation'
Direct Marketing Observations
FEBRUARY 17, 2011
. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. Marketing departments and SEO companies understand this. We all probably fall into one of those categories. We do one of those. I get that. It’s falling into two camps.
Direct Marketing Observations
FEBRUARY 23, 2011
What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate. So tying that information literally into a search feed, is essentially the same thing. So this begs the question, Will this increase the noise or the signal?
Direct Marketing Observations
APRIL 28, 2011
There are too many places to find content, curate content, share content and consume content. I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. I can’t scale and neither can you.
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