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How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.

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How to Create a Social Media Posting Schedule (Free Template and Tools)

Hootsuite

Then, we share an easy-to-customize social media posting schedule template. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. But this is great source of competitive intelligence to help guide your scheduling strategy. Social media schedule template.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy. So instead of thinking about a “social media” strategy , you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. .

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Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019

Pam Moore

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. Your social media strategy should adopt the same approach. Here’s how it looks in chart form.

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5 Tips That Made Me A Consistent Content Creator

Buffer Social

I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall. I know firsthand because I struggled with it myself.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology. You can’t do it all alone.