Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Industry certifications prove a social media consultant’s practical skill too. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly That’s where working with consultants makes sense. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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Get organized with a content calendar

Sherrilynne Starkie

It even gives you a plan using social media to promote your own stories or curated even curated content. For example, keep it high-level, for example, plan to run an ‘opinion piece on industry news’. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc. Be effective.

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Use an editorial calendar for content marketing

Sherrilynne Starkie

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. What to track.

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