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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Who has had success at positioning themselves as thought leaders within the marketplace?

Survey 123
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

Travel 40
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5 Strategies for Success with Real Time Marketing

Oktopost

For example, if you’re in the hotel industry, automation is a big topic. You might put “hotel automation” into your Google alerts and scan them a few times a week to see what’s trending. That way, you can keep track of your brand mentions, curate the right type of content for your audience, and make data driven decisions.

Strategy 125
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Please Vote for the NOW Revolutionary of the Month

Convince & Convert

Our first winner was NOW Revolutionary – George Jordan from the Hotel Felix in Chicago. Within hours of the initial outbreak, Bill (as well as Mayor Jacob Smith ) began posting live updates via Twitter (using the #GoldenFire tag). Introducing your NOW Revolutionary finalists: Bill Fisher from Golden, Colorado.

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5 Simple Ways To Get More Creative, Inspired And Smarter Every Day

Twist Image

You could spend hours scouring blogs, Twitter and Facebook for amazing links about media, technology and pop culture only to discover that Hirschhorn has already done all of the heavy lifting (and more) for you. When I''m in a hotel room (which is often), CNN is on all of the time. Media REDEF. " I love the news. do the work.

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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

Aud: What’s your social media strategy, and how important is Twitter in the wider social strategy mix? In EMEA Twitter is most relevant in UK, and less so in our other markets. You just have to be great at curating! The post [INTERVIEW] What Makes Airbnb A Meaningful Brand? appeared first on Audiense.

Brands 103
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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Twitter is the new sports ticker. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL. He has over 3 million highly engaged Twitter followers. Facebook is the new hub for fans. New Careers are Being Forged.

Sports 133