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10 Best B2B Webinar Platforms for 2021

Oktopost

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

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Audience engagement: What it is and tips to improve it

Sprout Social

Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. Use attention-grabbing content tailored for specific groups of your audience. Webinars Webinars are an excellent medium for Q&A sessions.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

Simply curating insights from top-ranking pages may not be enough to have your content recognized by the algorithm. Once done, Google will send you curated content for the chosen keyword in your inbox at your preferred frequency. 💡 Pro tip: If you use Gmail, create labels to categorize newsletters into different groups.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. Top 4 signs of a RAM: 1.

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4 ways to advance your agency with your social media strategy

Sprout Social

Share your case studies in industry LinkedIn and Facebook Groups. Make sure the group guidelines allow sharing and that you’re providing value—for example, sharing along with a lesson or key takeaway you learned from working with this client that would benefit other members. Position your agency as a leader.