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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation?

Curation 166
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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. It was based on a viral video in the sports media space. It was timely.

Content 130
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How to Get Started With One-to-One Social Media Engagement

Oktopost

“When customer service becomes public, it becomes a spectator sport. To learn more about how you can maximize content curation , check out this video. Consider starting a Facebook or LinkedIn group. Online magazine The Cook’s Cook was looking for a way to reach more individuals and started a Facebook group.

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Metaverse examples: The brands to watch across industries

Sprout Social

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Then there’s decentralization autonomous organizations like the Metaverse Fashion Council (MFC) who are actively curating events and cultivating professional networks for the metaverse. Sports: NFL.

Industry 110
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Million Facebook Friends Body Slam Sports Broadcasting. UFC – the hot sport of the moment – bypasses the mainstream media and takes to Facebook to broadcast some of its fights. Facebook as a battleground.

Trends 258
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RIP: Social Media Networks & Features that Died in 2016

Ignite Social Media

The future of Houseparty, a private video chat app for group hangouts, is yet to be determined. Local stories were curated stories of what was happening in large cities like New York and L.A. Snapchat decided to squash the feature in September and focus on Group Stories for larger events—holidays, sporting events, and red carpets.

Features 112
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Generational POVs: Favorite Social Platform

Likeable

Platform preference and reason for use is bound to shift between these groups. However, the millennial age group currently ranges from 25 years old all the way up to 40—so there are certainly differences within the group. I also like groups. In fact, 22 percent point to this as one of their primary uses.