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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Comprehensive. With over 3.6

Research 144
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Listen Don’t Ask

Mindjumpers

This could be surveys, interviews or focus groups. Social data is fundamentally curated. Listening and moving with social allows brands to connect with the trends and the aspects of a category their audience want to associate with, making it the perfect place for brands to learn how to build demand.

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive.

Proposal 103
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

How to Master the Art and Science of Content Marketing Curation and Creation. Audience analysis worksheet to help you identify and prioritize your top audiences. Content Marketing in a Nutshell. Why You Need an Integrated Social Media, Digital Marketing Plan. 10 Things You Must Know About Your Audience. Stitcher.

Content 162
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What’s Next for Social Data Intelligence

Convince & Convert

In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. Along with speed comes integration.

Data 60
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Curation Underpins thought leadership, relationships and partnering and creates audience value. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Research Skills.

Skills 334
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The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. From: Business from the buzz: Social Chain looks beyond trending ). Gartner has outlined artificial intelligence as its number one strategic technology trend of 2017.

Trends 60