AI won’t replace social teams: Here’s why
Sprout Social
MAY 23, 2023
You need to make sure what’s happening on your social channels is human-fed and human-curated. Using chatbots or AI-generated responses for FAQs frees you up to get creative with audience engagement and focus on high-level issues. Jeff MacDonald Social Strategy Director Instead, Jeff suggests treating AI as an idea launchpad.
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