article thumbnail

AI won’t replace social teams: Here’s why

Sprout Social

You need to make sure what’s happening on your social channels is human-fed and human-curated. Using chatbots or AI-generated responses for FAQs frees you up to get creative with audience engagement and focus on high-level issues. Jeff MacDonald Social Strategy Director Instead, Jeff suggests treating AI as an idea launchpad.

Team 133
article thumbnail

Marketing Automation Discussion at SFAMA

Janet Fouts

Make use of content curation tools to share great content written by others. Chunking up content–like a webinar for example–into short segments that demonstrate particular tools, techniques or strategies allows you to use that webinar for multiple audiences and extend it’s value considerably. Segmentation and testing.

Marketing 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

17 Ways to Recycle Content and Triple Its Lifespan

Writtent Blog

Start a File of FAQ. You might not have to look very far for the perfect content to curate for your social media channels. Promote Webinars. Summarize webinars your company offers into blog articles. Recycling content from your eBooks to attract a new target audience could significantly improve your content’s exposure.

article thumbnail

17 Ways to Repurpose Content and Triple Its Lifespan

Writtent Blog

Start a File of FAQ. You might not have to look very far for the perfect content to curate for your social media channels. Promote Webinars. Summarize webinars your company offers into blog articles. Repurposing content from your eBooks to attract a new target audience could significantly improve your content’s exposure.

article thumbnail

How to Transform Your Customers into Brand Advocates

Pixlee

Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site. These could be as simple as blog posts or webinars addressing issues tailored to your customer’s specific needs. Checkout Comments on Revel Nail’s product page.

Brands 52
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

article thumbnail

Are You Growing Enough Voices

Convince & Convert

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.