How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media.
Content Curation: Are You Doing it Right?
MAY 24, 2012
Content curation is the hot ticket item in social media and business these days. Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. Content curation is so much more than simply compiling lists and dropping articles, blog posts, and images into pretty templates. It is a big time business.
Five Types of Social Curation
DECEMBER 22, 2011
Curation. There’s even an entry in Wikipedia for digital curation: Digital curation is the selection, preservation, maintenance, collection and archiving of digital assets. But what does that mean to you, as a social media user, marketer, business? Is there a such thing as “social curation?”. We are living in a saturated social world. Leads.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. takes creative thinking and money.
Association Social Media Best Practices
OCTOBER 16, 2013
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Yes, young people are using social media….but
The Social Media Pocket Guide
OCTOBER 7, 2014
We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. GET IT HERE (Free of course!).
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ). 8.
15 Key Facts about Content Curation
MAY 15, 2013
For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation: 1. Curation Is Social.
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do?
Everyone’s a curator now…
The Way of the Web
OCTOBER 9, 2011
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. The city uses Twitter to share important updates and information, but also to serve as a curator for what’s going on in our fine town. social strategy must be put in place that integrates with all other communications. And even engage fans.
4 Social Media Trends and How to Adjust Your Social Strategy
Ignite Social Media
JUNE 1, 2016
Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Social Commerce Goes Viral.
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! Twitter.
How to Balance Creation and Curation in Your Social Strategy
AUGUST 9, 2016
A social media calendar plays a key role in your social strategy. It keeps you organized, helps you plan content around events well in advance, and allows you to optimize your support of the rest of your marketing organization. 2016 Social Marketing Planning Guide Download. You need a way of managing curation vs. creation ratios. Social Calendar Apps.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
5 Tips for Great Content Curation
APRIL 29, 2012
Jobs Events Try Our New Social News App Welcome to Mashable! Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation. In reality, good content curation isn’t as simple as pushing a share button. Content curation.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! And here’s the even crazier part: The graphic (from Buddy Media) is four years old.
Association Social Media: National Society of Accountants
AUGUST 18, 2014
work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Of the numerous social media scheduling and tracking tools out there, Buffer is absolutely my favorite tool. Who do you report to? .
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
How to Foster a Cohesive Social Media Brand
JUNE 7, 2015
Are you using social media marketing to extend your brand’s reach? Twitter and Facebook are the most prominent social networks, but others like Pinterest , Google+ , LinkedIn , YouTube , and Instagram are very valuable channels as well. When Reasons Brand Cohesion is Critical in Social Media Marketing 1. Steps to Creating a Cohesive Social Media Brand 1.
How To Keep Up With A Million Social Media Changes
AUGUST 16, 2016
Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. You have to stay on top of all these social media changes while also giving great service to your clients. The challenge of staying on top of social media changes. SOCIAL: Following influencers.
Why Social Media Is Important for Content Marketing
OCTOBER 19, 2016
Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. 1. Listen and Push social sharing. Create a social or content calendar.
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Trend #2: Social customer support. Maturation of social media.
How NASCAR Creates Exciting Fan Experiences on Social Media
Convince & Convert
FEBRUARY 25, 2016
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. billion social impressions, a 52% increase over the previous year.
Why Curation Is Just as Important as Creation [OPINION]
MARCH 8, 2012
Jobs Try Our New Social News App Welcome to Mashable! Why Curation Is Just as Important as Creation [OPINION]. Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. His book Curation Nation from McGrawHill Business was published this week. Curation.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. And what is its value?
A First-Class Guide to Social Media for Travel
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. 33% switched hotels.
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement.
Why Human-Curated Content Outstrips Computers Every Time
Convince & Convert
JANUARY 10, 2014
Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.
The Secret, Selfish Side Of Social-Curation Sites
APRIL 3, 2012
The Secret, Selfish Side Of Social-Curation Sites. Here’s my beef with social platforms today: I don’t think they’re very social at all. As much as Google+, Facebook, and Pinterest promise a way to connect, they’ve also promoted a disconnect--sharing on different platforms, proving a fragmented sense of keeping tabs on any social network. has set out to associate themselves with the craze that is “social curation": What is this Pinterest? It’s not social, it’s selfish. At the core, though, social curation is incredibly self-centered.
Gaining a Formal Social Media Education in a DIY World
JULY 19, 2012
Social media education started off DIY. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. She found one program, an MBA with a specialty in social media from Southern New Hampshire University.
Never Miss Important Social Media Updates
The Social Media Hat
MAY 16, 2016
Social Media Never Miss Important Social Media Updates. For bloggers and businesses, it's even more important to stay on top of the most important social posts. there are plenty of opportunities for important posts, yet you know how easy it is for your busy social feed to push those posts down and out of sight. To change that, open the event page.
Association Social Media: Independent Electrical Contractors (IEC)
APRIL 22, 2015
In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.
This Week in Social Media – 4/17/2013
Social Media Marketing
APRIL 17, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Just who uses social media? These are those links.