When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. MORE >>

We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. And I’m struck by the way in which my own experiences are changing, even at a family event. How much more content is being produced already which isn’t being curated and tagged, and therefore lies undiscovered? MORE >>

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement. It includes keyword research and usage, monitoring across the social web, and conversion analysis. tips on developing a social publishing approach for brands. Show your human side. MORE >>

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media. Trend #10: Digital curation. Trend #18: Social media overload. Trend #19: Ubiquitous social. MORE >>

Generation Y prefers to communicate through mobile or social media and you want to capture them for the future of your association. Meanwhile Boomers are starting to embrace Facebook, but still prefer print media. Shana is a founding Partner of Beekeeper Group , a DC-based public affairs firm, where she helps a wide array of association clients with their communications and advocacy strategies, focusing on social media and online community building. Wolowiec, MSA, CAE, CMP, CTA, Founder & President Event Garde LLC. CurationAbout Tom Morrison. MORE >>