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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. Maybe, depending on your industry, there are certain things you can’t legally say. We’re all on some form of social media.

B2B 91
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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts. Data reports.

Strategy 131
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

An engineer by training, Susan Somersille Johnson enjoys marrying the science of technology with the art of marketing to break the mold of what a brand should be. Johnson says , “As an engineer, you’re used to the bits and bytes, the numbers. Susan Somersille Johnson. Chief Marketing Officer, Truist (formerly SunTrust).

Industry 134
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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? With a sports theme, of course.

B2B 93
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights.

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5 best Pinterest analytics tools

Unmetric

Pinterest is the go-to content discovery and curation site for thousands of consumers. Benchmark your Pinterest performance with competitors from similar industries. You can even see how your Board ranks against your competitors in similar industries. Measure pin performance. Pricing: N/A. G2Crowd Rating: N/A.

Analytics 126
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. .