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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. It always helps a brand look more relatable and trustworthy!

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

And your internal team can curate the articles directly in Sprout. Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. Using Sprout’s Employee Advocacy platform is the easiest way to launch a brand advocacy program.

Buy 93
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Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Davidowitz refers to search data as a “truth serum”.

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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Groups will be the New Facebook. Pinterest & Instagram Rival for Shopping.

Trends 128