Mindjumpers

JANUARY 10, 2013

Reach out to users and curate user-generated content. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations. To count the number of times your brand is being mentioned visually is of course great.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

MAY 18, 2016

This year’s privacy concern involves the Belgian police warning consumers that Facebook is curating data through Reactions on how to advertise to them. There has also been some negative press on Reactions recently, privacy-wise, which seems to be a yearly routine for Facebook now.

Facebook 162

Facebook Privacy Curation Engagement 162

Mindjumpers

AUGUST 23, 2018

Social data is fundamentally curated. It is true that search is undoubtedly slightly skewed to those questions, opinions and insecurities consumers would be hesitant to share with others, but that’s where social data comes in. It is in fact the opposite. It’s a place for consumers to express themselves exactly how they want to be perceived.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

JUNE 25, 2012

Curators of Sweden by Volontaire for Visit Sweden/Swedish Institute. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Creative Effectiveness: Returning to Universal Truths to Create Global Hits by BBH for AXE ‘Excite’. Cyber Lions: Nike+ FuelBand by R/GA for Nike+.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

JANUARY 2, 2013

Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. A picture is worth a thousand words….

Social Media 237

Social Media Tumblr Instagram Privacy 237

Mindjumpers

MAY 23, 2013

The Social Newsroom relies less on planning and the creation of original campaign content, and more on content discovery, curation and sharing. This shift requires additional capabilities from Community Managers, Editors and Content Creators to adapt current processes and systems.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

NOVEMBER 15, 2012

Creation and curation form the core of content development. Content development combines creation and curation. As a result of the ever-changing digital landscape, consumers are taking a more active role in creating, curating and sharing content. The buck doesn’t stop with creation.

Strategy 226

Strategy Brands Curation Content 226