Direct Marketing Observations

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The Conundrum of Content

Direct Marketing Observations

As device proliferation increases, so does demand for sites, apps, content curators and content creators. What will it take to create and curate compelling content? It will start and end with the content you create and curate every day and every night. Multiply the ability to consume what is created times two.

Content 207
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The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.

Loyalty 226
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Trending Sources

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The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate. So tying that information literally into a search feed, is essentially the same thing. So this begs the question, Will this increase the noise or the signal?

Curation 168
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The Content Paradigm Shift

Direct Marketing Observations

Content curation tools are great. I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. No really, they are, except all they do is pull the content in and that really is just half the battle.

Content 100
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The Distraction Economy

Direct Marketing Observations

There are too many places to find content, curate content, share content and consume content. I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. I can’t scale and neither can you.

Curation 156
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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. We all probably fall into one of those categories. We do one of those. I get that. It’s falling into two camps.

Content 162
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14 Guiding Principles of Social Media

Direct Marketing Observations

7) You can manage and curate that online presence in real time and any time. Always know this. 2) Understand that you can leverage search in your favor-but so can your detractors. 3) Social Media loves search-your footprint is permanent. 6) You can socialize that online presence instantly. 9) Social is free.