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How a social media consultant can help your business

Sherrilynne Starkie

Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework.

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

Over 70% of marketers revealed that they lack a consistent or integrated content strategy. They handle blog posts, social content, product descriptions and pretty much any type of content you need to support your corporate strategy. Google Analytics. If it sounds complicated, you are not alone. Trendspottr. Never Ending.

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What the Best Bloggers Do Right

Convince & Convert

Write Often In a Curata study of over 400 business bloggers, they found that the best bloggers—one’s with over 10,000 page views or more per month—shared some similar traits. Image via Curata The more you write, the better you get at it. Here’s a few tips that Google and friends like about any blog: Stick to one central theme per post.

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Social Media Trends 2012 – Content Curation in PR

Proactive Report

You can do it with a blog or use a more sophisticated platform like Curata. If you do plan to start curating content in 2012 as part of your Digital PR strategy, read this post by Robin Good and take note of his curation checklist: A great curator: Optimizes titles so it is relevant for that audience. Join my circles on Google+.

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7 Ways to Take the Media World by Storm

Convince & Convert

Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy. Because of how media companies are built and the content processes and staffing they have in place, you can move faster to a mobile first strategy than they can. A strategy that never fails is the “rent-to-own” model.

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7 Critical Habits for Profiting from Social Media

Razor Social

Someone is searching for financial advice and searches Google. They come across your article, which they are totally unimpressed with, so they go back to Google. Curata found that their long-form content was producing three times the number of shares, eight times the number of page views and five times the revenue generated!

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

When in doubt about your marketing strategy, turn to the social media experts. Instead of asking you to take our word for the most effective social media marketing strategies and tactics, we thought we’d ask the experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Rand Fishkin.