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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. What’s your opinion on an initiative like this?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter. LinkedIn is, of course, the top social media platform for B2B marketers. Thoughts on these studies?

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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. It can impact your bottom line as well.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Try identifying and following their employees on networks like Twitter and LinkedIn. LinkedIn Answers and Twitter are great ways to find new potential customers. When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Below, you can watch the case study video of Small Business Saturday from American Express: Similar Posts: How American Express Used Twitter For Coupon Less Savings. The challenge. How Brands Use Pinterest.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

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