The Realtime Report

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178
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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context? The idea is innovative and fun – but what’s the bottom line for Audi?

CSR 180
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Important Tips for Pinterest Marketing 

The Realtime Report

On holidays like Thanksgiving and Easter, you can run discount campaigns or CSR campaigns on Pinterest. If it’s Christmas or New Years, do some inspirational posts for the occasion, and when selling a product or service, promote seasonal discounts during these occasions through paid ads.

Tips 135
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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters.

Hashtag 147