Mindjumpers

article thumbnail

Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. There should be no doubt as to your intentions!

CSR 249
article thumbnail

How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. In yesterdays’ newspaper I read about a Facebook page where people help each other to find missing pets and another page that connects parents and allowing them to meet other parents in their neighborhood. The challenge.

CSR 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. “How can we do something that will create value through social media?”

CSR 214
article thumbnail

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

If launching a charity or a social problem initiative online as a part of your company’s CSR-strategy or simply in the campaign planning of a product launch, the generations of “digital natives” are the ones you need to watch and target. So, by understanding our need to be constantly online, they create active interaction.

article thumbnail

Is Social Media Just A Buzzword?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword?

article thumbnail

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Break the data down to relevant insights – it might be brand related, product related, related for your companies’ CSR strategy or for your customer service team. It can again be done in simple ways such as screen-shooting the conversations, saving links etc. Present the insights to the relevant business units.

Data 239
article thumbnail

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

– Relate it to the specific needs of your target audience. – Make your story unique, so the audience gets an impression of your company. – Tell a story that is believable and builds trust in you. – Be convincing, and think of the image and identity you want to project.